Integrated Media & Activations
BTL activations
On-ground activations, sampling and experiential marketing that put the brand directly in front of people, and let them interact with it.
What's included
01
Activation concept & design
Ideas built for how people will actually experience them.
02
On-ground execution
Staffing, logistics and setup handled end to end.
03
Sampling & trial campaigns
Getting the product into hands, not just in front of eyes.
04
Retail & mall activations
High-footfall placements planned for maximum interaction.
05
Post-activation reporting
Footfall, engagement and lead capture, measured and reported.
How we work
01
Plan
Media and activation strategy built around reach, budget and objective.
02
Book
Placements, venues and vendors secured and negotiated.
03
Execute
On-ground and on-air execution managed end to end.
04
Report
Reach, footfall and engagement numbers reported clearly.
Explore the rest of Integrated Media & Activations
01
ATL media
02
Through-the-line campaigns
03
Outdoor, print, radio, TV, and cinema
04
Events and experiential marketing
05
Influencer and celebrity partnerships
Discover Integrated Media & Activations
Ready to talk about BTL activations?
Tell us the business goal or the thing that is not moving. We will come back with a view on the real barrier and the shortest route through it.
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