Through-the-line campaigns

Mass media and direct, targeted marketing planned together from the start, so the two reinforce each other instead of running as separate efforts.

What's included

Integrated campaign strategy

One brief, one idea, planned across ATL and BTL from day one.

Channel sequencing

Mass awareness building toward direct, measurable response.

Cross-channel creative adaptation

One creative idea, adapted for TV, outdoor and direct equally.

Unified budget planning

Spend allocated across the full mix, not siloed by channel.

Integrated performance reporting

One report showing how mass and direct efforts worked together.

Media and activation strategy built around reach, budget and objective.

Placements, venues and vendors secured and negotiated.

On-ground and on-air execution managed end to end.

Reach, footfall and engagement numbers reported clearly.

Tell us the business goal or the thing that is not moving. We will come back with a view on the real barrier and the shortest route through it.

See how our team combines creativity, technology, and strategy