Overview
Gurugram based Vision Football is a coach-led initiative. Due to Covid, which came in 2022, The academy faced lot of problems like financial challenges due to the suspension of events, matches, and competitions. And the constantly evolving nature of the pandemic created uncertainty about when normal training and competition activities could resume, making it challenging for them to plan. Also, parents were scared to send their children to academy due to same reasons. All these issues resulted in less numbers of students approaching to academy and the number came down from 120 to just 7
Our process
Background
Gurugram based Vision Football is a coach-led initiative. Their objective is to Provide opportunities for players to participate in competitive matches and tournaments, exposing them to different playing styles and enhancing their competitive experience. Provide players with life skills education, preparing them for challenges both within and outside the football context.
Challenge
Due to Covid, which came in 2022. Lockdowns and social distancing measures led to the closure of training facility, and resulting in financial challenges due to the suspension of events, matches, and competitions. And the constantly evolving nature of the pandemic created uncertainty about when normal training and competition activities could resume, making it challenging for them to plan. Also, parents were scared to send their children to academy due to same reasons. All these issues resulted in less numbers of students approaching to academy and the number came down from 120 to just 7
Solution
Growth Yogi performed an inbound marketing assessment and gap analysis to analyze marketing activities and future goals. We Develop and implement a robust social media strategy across platforms like Facebook and Instagram, regularly posted engaging content, including training highlights, success stories, and academy updates to build a community and increase brand awareness. Also, Using Google Ads, we targeted potential kids who are searching for football academies in the area. By bidding on relevant keywords, the academy appeared at the top of search results, increasing its visibility and chances of attracting new students Created videos related to football, player development, and academy news.
Results
We provided cost-effective solutions. And after all the great efforts by our team their reach improved ………% magnificently, also improved local visibility, and thus resulted in attracting new kids. Increased their website traffic by ……….% through google analytics and shown Growth in the number of inquiries and sign-ups for the football academy, Improved recognition of the football academy's brand in the sports market. Thus, resulted in increase in number of students by 7 to 80, Vision Football academy got many positive reviews and testimonials from participants parents.
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